Tag Archives | Music libraries

SongBizness: Production Music Libraries

Production Music Libraries

By John Braheny

Production music libraries are a major source of songs and underscore for film and TV productions, multi-media projects, video games, commercials, music between TV and radio programs and commercials, station ID’s, station and show promo’s, direct to DVD/video productions and many other uses where producers need quick access to pre-cleared (the rights already granted), inexpensive music. There’s been an explosion of production music libraries in the past few years that parallels the growth of new digital cable channels, satellite and web radio broadcasts.

If you’re an unknown writer or band who doesn’t have the clout to get your songs into big budget productions and don’t have the time to constantly research all the new low-budget shows that may be in production and in need of underscore music or songs, music libraries represent a major opportunity for you. These companies secure the rights (more about that later) to broadcast quality songs and instrumental underscore compositions submitted to them that they feel they can place in audio-visual productions. They then assemble and reproduce “libraries” of these collections on CD’s (and/or online) and make them available to production companies.

They’re indexed by musical style, mood, instrumentation, length, tempo, male, female or group vocal and any other attributes that allow an audio-visual producer to quickly target the type of music they need. They find the piece, use it, and fill out a “cue sheet” for the music library and your PRO (ASCAP, BMI, SESAC) that includes information on how the song is used, how long, name of the piece, composer(s) and owner of the copyright

Some of the bigger libraries hire their own in-house composers to create music for them but will also sign individual songs and complete new libraries from indie composers. That’s where you have your best opportunity.

What does “broadcast quality” really mean? Don’t feel you have to spend a bundle on studio masters. Any good digital audio work-station (DAW) setup or a good live recording can give you the quality you need if you know what you’re doing. Apple’s Garage Band continues to upgrade to take even more advantage of the new screamin’ Intel Core Duo processor. The trick is to study and experiment with it (or any other software or operating system you use) to maximize the quality of your recordings. Recording, The Magazine For The Recording Musician is a great resource. If you’re submitting instrumental pieces, they should be well arranged. Stay away from using stock sounds that come packaged with your keyboard or software. Use live musicians whenever possible, particularly for rock and country. They hate keyboard triggered samples that emulate steel or acoustic guitars, saxes, etc. Try to create fresh sounds. Generating a mood is important. They’ll use pieces with strong melodic themes but will also use underscoring that just enhances a mood. It’s also a good idea to produce mixes with and without lead instruments.

Songs are used in many different ways. Sometimes the lyric is important. Sometimes it’s irrelevant, and your song will be barely audible in a bar scene behind a conversation. It may be more important that the style is authentic and appropriate for the era in which the story is set.

Exercise: Tape TV shows (Try a drama and a comedy.) with just an audio recorder. Play them back and make lists of all the “cues” (pieces of music used) with info about mood, number of instruments, style, length, use of songs vs. underscore, and how many are under the dialog. Are they using different mixes of the same track for different cues? There are actually cases of entire shows being scored using a single five-minute piece of music that’s dissected and used in different configurations for each cue: only drums and bass in one, just the string pad of part of the piece in another, etc. Use this information as a guide to the cues you’ll submit as demos.

It’s a good idea to go to the online sites of the big music libraries, find the style of music you create and search for examples of that style on the site as someone looking to use that music would do. Note how it’s presented – how long – types of mixes – the way they describe the pieces. Here are some libraries to start with:

Megatrax

Killer Tracks

Opus 1 Music Library

Presenting Your songs to Music Supervisors and Song Placement Companies

The best resource I can give you is to go to a series of interviews with music supervisors and music editors along with other very valuable information by Skip Adams. Skip is a music publisher whose company, Global Graffiti specializes in custom placement for film and TV. I particularly liked his interview with Madonna Wade-Reed whose music supervision credits include Boston Public, Alias, and Smallville. I especially like her candor in describing what she does.

What’s the Deal?

Advances are rare. They know that you know you’ll make most of your income on the “back end” from your PROs after it’s broadcast. In most of the situations listed above you’d get an advance for synch and master use licenses when pitching directly to music supervisors for specific shows or a percentage of the advance when pitching via song placement companies. That’s not the case with music libraries.

Contracts vary from library to library so read them very carefully. Some are actually publishing agreements in which they own the copyright just like any other publishing contract. You get your 50% writers share. I’ve also seen exclusive publishing deals in which the library exempts a maximum amount of CD sales 5,000 or 10,000 for example (This is undoubtedly negotiable.) that the group is allowed to sell without the publisher taking publishing royalties.

Ideally you’d want a non-exclusive deal in which you’re free to use the song in your own CD and sell as many as you want – or place it in film TV on your own. A trade-out on that situation is that they’ll often want not only the publisher’s share of income but 50% of the writer’s share (This usually happens when the library is required to give the publishing rights to a film company to get the placement..) leaving you with 25%. Though splitting the writer’s share goes against everything holy to me, you have to decide how important it is to you to have a non-exclusive contract. You need to consider that carefully, especially if you have a co-writer, which means that you’d now be looking at 12.5 %.

Speaking of co-writers, it’s important that you have a written agreement that neither of you can make any kind of deal other than a compulsory license (See page___) without the other’s consent. That would certainly include the above situation.

Reversion clauses can sometimes be negotiated that give you back the rights to the song within two or three years if it hasn’t been placed.

The Legal Backup You’ll Need
For the master recording, a license must be granted to the audio-visual producer that states that you control all the rights to the performances on the recording. Each musician or singer who contributes a performance to your recording has a copyright interest in their performance and you must cover yourself with a “work for hire” release agreement with your musicians/singer(s), (See Work For Hire Agreement) Though you may not have to show these releases to the production music library or the audio-visual producer, you’ll have to “warrant” in the contract that you have done it so your singer doesn’t sue them when she hears herself on that TV show.

If you pay your musicians and singers for the sessions and get the releases, you have no obligation to pay them more later and it’s cleaner that way. However, a situation in which you might consider it would be if you have a band or a dedicated group of musicians/singers you work well with and can always count on to give you great performances. Sometimes it’s tough to find a crew like that and you want to keep them happy by sharing a percentage of the “master use” half of the income. As an indie self-published writer you – and co-writer(s) get the “synch” portion. A caution in making the decision to give your musicians a piece of the action is that it could compromise or preclude your ability to make a deal with the publisher or song placer later, with whom you would need to share all or part of the master-use fee.
Note: If you hire a demo service to produce your demos, do not forget to have them sign a work-for-hire agreement. Before you even commit to hiring them be sure to let them know that you require it. Most demo-services today do broadcast-quality work that will easily qualify for broadcast use and they don’t mind giving you a release agreement.

Re-titling
A common practice for music libraries is to limit their involvement only to audiovisual uses. The benefit for the writers is that they’re free to use the songs on their own CDs, for example, without having to pay royalties to the music library for a song they played no role in exploiting. The benefit to the library is that they’re able to offer a non-exclusive license to the writer and it gives them competitive access to better material from bands who wouldn’t go for an exclusive contract.

Actually, re-titling as been working pretty well so far despite the fact that, according to some attorneys and publishers, this is problematic because the rights given to the music library are actually for the same song since nothing is really changed but the title. Music business attorney Andrea Brauer has much experience with these deals and offers this advice about some things to watch for in the contracts.

“The practice these days with music libraries is to acquire the rights for a “derivative work” of the original song, thereby allowing the songwriter to retain ownership of the composition and at the same time allowing the music library to license and thereafter collect its proper income on placements of the composition. Of course to create this derivative work, the library simply takes the original work, as is, and re-names it. Unfortunately, this re-titling of songs clashes head on with copyright law which will not recognize the existence of a separate work unless the new work has been fundamentally changed in terms of its lyrics or melody. Nevertheless, music libraries are not likely to change their practice until confronted by the copyright office, so here’s some advice about what should be contained in those contracts.

First of all, the whole point from the songwriter’s perspective is to protect his/her rights in the original song. Therefore, the contract must specifically acknowledge the existence of the original song and its title; it must acknowledge that the rights being granted are for a derivative of the original song and it must state the proposed new title of the “derivative work”. There must be a clause reserving all rights in the original song to the songwriter and a clause stating that the music library has no rights to the original song. This may all seem self evident but you’d be surprised at how many poorly written contracts fail to mention any titles at all and, as a consequence, the library gets credited with the wrong title.

Two final points: If the library seeks the right to authorize a true derivative work (i.e., to bring in a new songwriter to alter the lyrics or melody) it must not be allowed to do so without the original writer’s permission. Otherwise the original writer will quickly lose control over who gets to use the song. And last but not least, make sure there is an audit clause in the contract so that if the accounting looks suspicious, it can be challenged.”

Caution: A practical problem with re-titling is that many music supervisors at audio/visual production companies do NOT like it. Here’s what happens: The music library pitches the song for a TV show, then the writer/artist/band happens be be heard by, or has a contact with, that same music supervisor at the show who hears the same song with two different titles, from two different sources. A big red LEGAL TROUBLE!!! sign flashes through her mind and she says no to both. And in series TV there’s no time to sort it out.

Music libraries offer a great opportunity for writers of both songs and instrumental tracks to potentially earn a substantial income from the use of their music in film, television, games and a variety of other audio-visual uses. It does take time, dedication and patience because you need to grow it song by song and placement by placement. Nothing happens overnight.

Resources
To find music libraries, get Music Business Registry‘s Film and Television Music Guide.

Websites with lists of production music libraries.

The Music Library Association

Production Hub – go to Post Production , then to Libraries/music

… or just search Google under “Production Music Libraries”.

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A version of this article appears in The Craft and Business of Songwriting (3rd ed) by John Braheny.

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Doak Turner Interviews John Braheny

Interview with John Braheny
by Doak Turner
Founder of The Nashville Muse

John Braheny is a music industry consultant and mentor/coach for performers and songwriters. He and Len Chandler co-founded the legendary Los Angeles Songwriters Showcase (LASS), a national non-profit service organization for songwriters, from 1971 until joining forces with the Songwriters Guild of America in 1999. In addition to teaching at several conferences and organizations throughout the US and Canada, he has conducted 55 interviews with hit songwriters and producers for United Airlines In-flight (audio) Entertainment. For more information, visit his Web site www.johnbraheny.com .

The first two editions of “The Craft and Business of Songwriting” are credited to helping many hit songwriters including Jon Ims (She’s in Love with the Boy) achieve their songwriting skills. Jon Ims says, “Braheny’s Craft and Business of Songwriting (first edition) helped me organize my talent and motivated me to do something with it. The book was a godsend for someone like me living outside of the music business inner circle.

Diane Warren says on the back of the book, “The Craft and Business of Songwriting” offers practical street – level look at today’s world of songwriting. It’s essential reading for anyone contemplating a career as a professional songwriter, Read and Learn. Dianne Warren was a member of John’s LASS organization in the 70’s.

“The Craft and Business of Songwriting 3rd Edition” by John Braheny hit the bookstores October 2006.

Doak – Why did you find it necessary to do a new edition?

As you know, Doak, the landscape for songwriters and writer/artists has changed pretty dramatically since my 02 edition. Technological advances and the creation of more services to support indie artists have enhanced their efforts to be entrepreneurs. More opportunities are available in film/TV, video games etc., and I wanted to expand the info writers need to deal with that fast growing market. I wanted them to know how to approach music libraries, song-placement companies and music publishers who specialize in audio-visual music. I think it’s really important that writers know what takes place on the other side of the desk with those companies to be able to approach them professionally and effectively rather than just shotgunning their CDs out there hoping somebody will discover their songs.

Doak – When you look back – I believe the first book came out almost 20 years ago – what are the most dramatic changes you’ve seen for songwriters – any in the craft and what ones on the biz side really stand out to you?

The first edition came out in 1988. CDs were six years old and gaining fast on cassettes but cassettes were the way writers pitched their songs. Some of the major artists then were Steve Winwood, Guns ‘n Roses, George Michael, Bon Jovi, U2 and Anita Baker, Whitney Houston and INXS. In country there were George Strait, Dwight Yoacam, Keith Whitley, Rosanne Cash, Oak Ridge Boys, Alabama, Reba, The Judds. Hip Hop and Rap were well -established by then with NWA, Public Enemy, Run DMC among others and the big topic of discussion was sampling and whether rap’s explicit language would corrupt kids. Disaffected grown-up music fans who were raised on pop and rock were starting to gravitate to country and so were a lot of pop writers who started moving to Nashville in hopes of actually making a living writing “real” songs. I could go on and on about that but, for me, I believe that all popular music styles are valid though I saw Hip-Hop as primarily a producer’s medium (still is) and I focused more on traditional songwriting. I came to realize later that the most successful Hip-Hop uses relatively the same kinds of structures as pop hits though there was more creative latitude because the writer/producers were in control. With the advent of cheap home multi-track recording more and more writers were also becoming producers, at least for creating their own demos.

When digital recording come in, it really escalated and I needed to reflect that transformation in the 2002 edition. The Digital Audio Workstation was probably the biggest tech innovation that changed the way writers, especially pop and Hip-Hop writers, could work. They could lay down tracks first and start to create and control how they wanted the song to sound (though sampled guitars still sound like crap).

Another factor on the creative side is that, since people can download individual tracks now, it’s more important than ever that writers come up with better songs. It used to be that publishers and record companies provided more of a filter before the indie DIY revolution but now too many writers just write songs and record them without any song feedback so there’s a lot of terrible stuff out there along with the good stuff. On the other hand, more of my consulting business is about helping writers improve and chose their best songs. So I can’t complain too much.

On the business side, once everybody had CD players, CDs replaced cassettes as the medium for pitching and with the Internet it’s gone to sending audio files online, though CDs are still hanging in there. The Internet also changed the way licensing was done and provided lots of new income streams and media – like music for video games and cell-phone ringtones you can buy online. Music for audio-visual use is exploding as more writer/artists/bands control both their songs and master recordings. Writers can produce broadcast quality recordings and relatively inexpensive high-definition video cameras are within reach of teens. Now we just have to teach them to license the music for their videos before they upload it to YouTube. The legal system and copyright law are still trying to catch up with the changes that all these tech advances have brought, so in the new edition I get into the new digital royalties available to writers and artists.

Doak – What kinds of information did you add for audio-visuals.

Info on how to get to music supervisors for film/TV and a Work For Hire Agreement. A lot of writers aren’t aware that when they do demos they need to have Work For Hire agreements signed by their musicians and singers before they can claim to own the master recordings. I included a list of all the ways music is used in film/TV and the codes used on cue sheets to designate those uses. I also include a sample cue sheet and a list of the best tip sheets both pros and amateurs use to find out about projects they can pitch to. There’s a lot more but those are just a few that I didn’t have in the last edition.

Doak – Aside from audio-visual arena, what other topics did you expand on?

Lots of other musical arenas are expanded in the book with web resources and interviews – children’s music, musical theatre, getting a record deal, why you may not want a record deal, etc.

Doak – I noticed that you’ve always included contributions by other experts in your book. Have you continued that in your new edition?

Absolutely. Obviously I’m not an expert on everything I feel writers need to know about. But I have made a point of finding out where to get that information. I feel very strongly about giving writers access to the best info. I just happen to know people who are experts in fields I’m not as experienced with or, even if I am, there are those who can explain it better. For example, David Cat Cohen is a wonderful pop music teacher and he’s always written the chapter on composing music so he updated that section and his examples. I also recommended other great books that can take readers a lot deeper than I could go within the scope of my book. Another example is that I asked Jeannie Novak to write a piece on the concepts involved in writing music for video games. I’d never seen that in other general songwriting books and Jeannie has written books on the topic. I asked Berklee lyric prof, Pat Pattison, to write a piece on what he calls the “No” Free Zone after telling me about his first collaboration in Nashville. Great stuff! Jon Ims wrote a breakdown of the techniques he used in writing “She’s In Love With The Boy” that’s a great lesson in re-writing all by itself. I used the critique sheet I developed for TAXI as a writer’s checklist for their songs by explaining all the points on the list. Lots of stuff like that.

Doak – What part of the book did you expand the most?

The chapter On Marketing Yourself and Your Songs. I came up with a lot more lists of services and websites and added sections on Blogging and Podcasting among other things as well as some legal opinions on Podcasting.

Doak – Were there other topics you wanted to add but couldn’t?

Yeah. One of the frustrating things is that there are new legal developments happening all the time regarding music licensing. There’s stuff that’s still being worked out, contested, fought about and it’ll still be in process after this goes to press. So the best I could do was say “Watch these websites (including johnbraheny.com) for further developments. Actually that’s one of the things I’ve always found fascinating about the business. Just when you think you know something – it changes. So it keeps me on my toes – but I like that.

Doak – are you looking forward to the next edition?

Are you kidding? It took me about 9 months to birth this baby and I was still working on it while I was on the road last May and June and I’m finally back to not having to tell my consult clients they’ll have to wait a little longer for their critiques and consults. No, I’m not looking forward to it but I’m always in the info-freak mode so I’ll keep collecting info anyway. When it gets to the place where I think too much of the info in this edition is obsolete, I’ll do a fourth edition.

Doak – Thanks John, your books have certainly been a blessing to me. I recommend songwriters read your book FIRST! I tell every songwriter I meet to read your book!

Thanks Doak – You’re one of the real “good guys” in Nashville, you provide a great service with The Nashville Muse, and I’m grateful for your support of the book.

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